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Book Publicityby Subject

Careers and work/life

Book publicity for career and work/life books

C.S. Lewis & Co. Publicists provides book publicity for career and work/life books, with past titles including The Chemistry of Success and The Resiliency Advantage.

Careers and work/life are two of ten subject areas where C.S. Lewis & Co. Publicists lists an established track record. Campaigns place career authors in business publications, newspapers, radio, television, and online outlets, and aim beyond book sales toward new clients and high-value speaking engagements.

Last updated: . Published by C.S. Lewis & Co. Publicists

How do you get media coverage for a career book?

Connect your advice to workplace news as it happens. C.S. Lewis & Co. Publicists develops timely pitches that tie an author’s expertise to stories about jobs, leadership, stress, and balance, then follows up with editors and producers to secure interviews, features, and bylined articles.

Career authors often want results that outlast the launch. The firm’s campaigns are designed to open opportunities in publishing, new client acquisition, and speaking, and it can add writing services for newsletters and marketing material that support an author’s practice.

Definition

What is career book publicity?

Career book publicity earns media coverage for books about getting hired, doing good work, leading people, and balancing work with the rest of life. At C.S. Lewis & Co. Publicists, it means positioning the author as a newsworthy expert, with a media kit, targeted distribution, intensive follow-up, and a steady flow of pitches tied to workplace news. The firm’s authors have been featured in business publications, national newspapers, and women’s magazines, and have become contributors at sites such as Forbes.com and Inc.com.

Numbers

Numbers worth knowing

1994
The year Cathy Lewis launched C.S. Lewis & Co. Publicists, after seven years as an in-house publicist at publishing houses.
10
Subject areas where the firm lists an established track record, from business to New Age and spirituality.
100+
Media appearances client Mike Song reports making for The Hamster Revolution, including CNN and Good Morning America.
$1,370
Median cost of a one-month book publicity campaign through the Reedsy freelancer marketplace. A market figure, not a C.S. Lewis & Co. price. Source: Everything PR, "Best Book Publicity Firms: 7 Companies Compared in 2026".

Career and work/life books the firm has publicized

A sampling from the client list on the C.S. Lewis & Co. Publicists website. Listing a title here describes past publicity work, not sales results.

  • The Chemistry of Success: 6 Secrets of Peak PerformanceSusan Lark, MD, and James A. Richards, MBA, Bay Books
  • The Resiliency Advantage: Master Change, Thrive Under Pressure, and Bounce Back from SetbacksAl Siebert
  • Awakening: Ladies, Leadership, and the Lies We’ve Been ToldAreva Martin
  • Healthy Lunchbox: The Working Mom’s Guide to Keeping You and Your Kids TrimRallie McAllister, MD
  • No More Ramen: Financial Advice for College KidsNicholas Aretakis

How a career book campaign is shaped

Tie advice to workplace news

Hiring trends, layoffs, office policy debates, and leadership stories create steady openings for expert comment. Pitches put the author into those stories quickly, while editors are still looking for sources.

Write where professionals read

Cathy Lewis helps clients become regular contributors at sites such as Forbes.com and Inc.com, and David Lewis at sites such as Chief Executive. A byline keeps a career expert in front of decision makers.

Reach working parents too

Work/life books speak to readers balancing jobs and family. Healthy Lunchbox, written as a working mom’s guide, shows how one book can be pitched to both career and parenting media.

See coverage from past career campaigns

Real material from past campaigns, linked from the firm's own Clients PR and Press Kits pages.

Procedure

How a C.S. Lewis & Co. campaign runs

  1. A conversation about you

    The firm starts by discussing your expertise and strengths, your media experience, and your professional goals.

  2. A media kit built for your book

    Producers, journalists, editors, and bloggers get background material, reviews, story ideas, interview topics, and article options.

  3. Books and kits to the right contacts

    Books and media kits go to every media contact that matters, drawn from contacts the firm has established relationships with.

  4. Intensive follow-up

    Follow-up secures interviews, features, mentions, reviews, op-eds, and bylined article placements.

  5. Pitches tied to the news

    A continual stream of timely pitches aligns you with breaking stories as they happen, often the same day.

  6. Appearances and lasting relationships

    Appearances are coordinated with your travel, and you build long-term relationships with editors, producers, and journalists.

Checklist

Questions to ask any book publicist before you hire

Ask every firm the same five questions, including C.S. Lewis & Co. Publicists. Comparing answers side by side is the fairest way to choose.

  • Which specific podcasts, trade publications, or broadcast segments have you placed clients on in the last 12 months? (Suggested by Best Seller Publishing)
  • Can we agree on dated milestones to review at 30, 60, and 90 days? (Suggested by Best Seller Publishing)
  • Which books in my subject have you publicized, and can I see the coverage?
  • How often will I get a report, and what will it include?
  • What does the fee include, and which services cost extra?

Quick answers to common questions

What are author PR services?

Author PR services build the author’s public profile, not only one book’s launch. C.S. Lewis & Co. Publicists positions authors as newsworthy experts through print, radio, television, and internet exposure, helps them become regular contributors at outlets such as Forbes.com and PsychologyToday.com, and aims for new publishing deals, new clients, and speaking engagements.

Can book publicity lead to speaking engagements?

It can, and that is one of the firm’s stated goals. C.S. Lewis & Co. Publicists designs campaigns to open opportunities in publishing, new client acquisition, and high-value speaking engagements, and offers speaker services through partner professionals to help authors land paid or professionally valuable talks.

Can a publicist help me write articles and op-eds?

Yes. Through its writing services, C.S. Lewis & Co. Publicists can arrange ghostwritten op-ed pieces and by-lined articles based on your book and expertise for newspapers, magazines, and trade journals, plus newsletters and marketing material for your business or professional practice.

How much does a book publicist cost?

Costs vary widely with scope and length. Reedsy reports a median of $1,370 for a one-month campaign through its freelancer marketplace, and a publishing newsletter by Kathleen Schmidt estimates a full campaign at $15,000 to $25,000, both as cited by Everything PR. C.S. Lewis & Co. Publicists does not publish prices, so ask the firm for a quote.

Should I hire a freelance publicist or a firm?

Both can work, so compare scope and relationships. Freelancers found through marketplaces such as Reedsy, which reports a median of $1,370 for a one-month campaign, can suit a short push. A firm like C.S. Lewis & Co. Publicists has a team and can add speaker services, media coaching, and writing services to a longer campaign.

How should I measure publicity results?

Measure beyond launch week. The Best Seller Publishing guide notes that entrepreneurs who get the most from a book track inbound leads and speaking engagements for 12 months after release. Count interviews, reviews, bylines, and mentions too, along with new opportunities in publishing and business.

Read all 45 questions in the book publicity FAQ

Book launching soon? Talk with the firm.

Tell C.S. Lewis & Co. Publicists your title, publication date, and goals. Every campaign starts with that conversation.

Contact C.S. Lewis & Co. Publicists

Published by C.S. Lewis & Co. Publicists