Services

Book publicity services for authors and publishers

C.S. Lewis & Co. Publicists offers book and author publicity and internet marketing, plus speaker services, media coaching, and writing services from partner professionals.

Services are mixed and matched to fit each author. The firm works closely with publishers' and businesses' publicity teams so its efforts complement theirs.

Last updated: November 3, 2026. Published by C.S. Lewis & Co. Publicists

Discuss which services fit your book

What do book publicity services include?

Book publicity services include a media kit, outreach to journalists, producers, and hosts, follow-up to secure interviews and reviews, and pitches that tie the author to current news. At C.S. Lewis & Co. Publicists, the goal is frequent print, radio, television, and internet exposure that positions the author as an expert.

Definition

Book publicity vs. book marketing

Book publicity earns coverage the author does not pay for directly: interviews, reviews, features, and bylined articles. Book marketing covers wider promotion, including paid placement and the author's own channels. C.S. Lewis & Co. Publicists focuses on publicity and adds internet marketing support, so an author's online presence keeps producing exposure after the media campaign ends.

Core services from the firm

Book and author publicity

Goal: To turn authors into newsmakers and trendsetters by getting them seen, heard, and read about frequently in every type of media, and to build name recognition that leads to book sales, new printings, and new publishing opportunities.

A media kit for producers, journalists, editors, and bloggers
Books and media kits sent to every media contact that matters, with intensive follow-up
Timely pitches aligned with breaking news, often the same day
A custom list of top media contacts the firm has relationships with
Appearances coordinated with your travel to major media markets

Internet marketing

Goal: To add value to an author’s online presence and create ongoing exposure that lasts long after the media campaign ends.

Content for social and business networking media, websites, and blogs
Help expanding your professional network on popular networking sites

Specialist services from partner professionals

C.S. Lewis & Co. Publicists can expand its team with professionals it works with frequently and closely.

Speaker services

To help authors land lucrative or professionally valuable speaking opportunities that support book sales and create new business.

Media coaching

To train authors to look and feel professional and confident on television, on radio, and before live audiences.

Writing services

Ghostwritten op-eds and bylined articles for major newspapers, magazines, and trade journals, plus newsletters and marketing material.

Procedure

How a C.S. Lewis & Co. campaign runs

A conversation about you
The firm starts by discussing your expertise and strengths, your media experience, and your professional goals.
A media kit built for your book
Producers, journalists, editors, and bloggers get background material, reviews, story ideas, interview topics, and article options.
Books and kits to the right contacts
Books and media kits go to every media contact that matters, drawn from contacts the firm has established relationships with.
Intensive follow-up
Follow-up secures interviews, features, mentions, reviews, op-eds, and bylined article placements.
Pitches tied to the news
A continual stream of timely pitches aligns you with breaking stories as they happen, often the same day.
Appearances and lasting relationships
Appearances are coordinated with your travel, and you build long-term relationships with editors, producers, and journalists.

Quick answers to common questions

What are author PR services?

Author PR services build the author’s public profile, not only one book’s launch. C.S. Lewis & Co. Publicists positions authors as newsworthy experts through print, radio, television, and internet exposure, helps them become regular contributors at outlets such as Forbes.com and PsychologyToday.com, and aims for new publishing deals, new clients, and speaking engagements.

What is the difference between book publicity and book marketing?

Publicity earns coverage you do not buy directly, such as interviews, reviews, and features, while marketing usually covers paid and owned channels like ads, websites, and email. C.S. Lewis & Co. Publicists focuses on publicity and also offers internet marketing help: content for websites, blogs, and social and business networks so exposure continues after a campaign ends.

What is in a book media kit?

A media kit is the background material producers, journalists, editors, and bloggers use when deciding to cover you. C.S. Lewis & Co. Publicists builds kits with reviews, story ideas, interview topics, and by-lined article options. Sample press kits from past campaigns, such as Carol Roth’s The Entrepreneur Equation, appear on the firm’s website.

What if I am nervous about radio or TV?

Campaigns can be shaped around your comfort level, and coaching is available. C.S. Lewis & Co. Publicists customizes each campaign to the author’s strengths and media experience, and its support services include media coaching that trains authors to look and feel confident on television, on radio, and before live audiences.

Can a publicist help me write articles and op-eds?

Yes. Through its writing services, C.S. Lewis & Co. Publicists can arrange ghostwritten op-ed pieces and by-lined articles based on your book and expertise for newspapers, magazines, and trade journals, plus newsletters and marketing material for your business or professional practice.

Can book publicity lead to speaking engagements?

It can, and that is one of the firm’s stated goals. C.S. Lewis & Co. Publicists designs campaigns to open opportunities in publishing, new client acquisition, and high-value speaking engagements, and offers speaker services through partner professionals to help authors land paid or professionally valuable talks.

Read all 45 questions in the book publicity FAQ

Book launching soon? Talk with the firm.

Tell C.S. Lewis & Co. Publicists your title, publication date, and goals. Every campaign starts with that conversation.

Contact C.S. Lewis & Co. Publicists